Starting point ~$54K/year today
If you say yes to selected

I did a full review of your practice — your website, your listings, your credentials on file, and what tools other therapists in your situation are using. I found a few things that need fixing, some ways you could grow if you want to, and some money available to therapists in your situation that most don't know about.

Below are your options. Tap each one to select it or learn more. As you check things off, watch the number in the top right — that's what your income could look like. When you're done, hit the button at the bottom and your choices come straight to me.

Nothing is a commitment. This is just so I know where to focus.

Where you are now
Your current practice
Fill in your own numbers — I don't assume anything. Everything below updates from what you enter.
EAP clients cap out at 6–12 sessions each — constant churn.  ·  Your LCSW credential earns $130–150/hr on the open market. EAP pays $60–90 for the same hour.
Fixes — Michael does these, zero effort from you
Fix the Sharecare listing
Right now it says you're not accepting new patients. You are.
Michael handles 0 min your time Free
What is Sharecare?

Sharecare is a large health search website. It pulled your name from public records and created a listing automatically. The problem: it shows you as "NOT ACCEPTING NEW PATIENTS." You never said that. Anyone who searches for you there thinks your practice is closed.

I can claim it and fix it. All I need from you is permission to claim it on your behalf.

This doesn't add new income directly — it stops you from losing clients you didn't know you were losing.
Add your LCSW credential to your website
It's not visible anywhere on your site right now.
Michael handles 0 min your time Free
Why does this matter?

LCSW is the first thing a new client or referral source looks for when choosing a therapist. It signals a specific level of training that many people specifically seek out. Right now your site doesn't display it anywhere visible. I'll add it — no redesign, just making sure the credential you worked for is actually showing.

Makes every other option more effective. Clients and referral sources trust LCSW-visible practices more.
Privacy Policy + HIPAA Notice
Required by law. Your site doesn't have either yet.
Michael writes → you approve 15 min your time Free
What are these?

Every website with a contact form is legally required to have a Privacy Policy. And as a mental health provider, you also need a HIPAA Notice of Privacy Practices — that's a separate federal requirement that tells clients their rights around their health information.

I'll write both of them for you, tailored to your practice in Pennsylvania. You read them, make sure they sound right, and I'll add them to your site. The 15 minutes is just you reading and approving.

Protects you legally and builds trust with new clients who are deciding whether to reach out.
New clients — ways people find you who currently can't
Psychology Today listing
The most-visited therapist directory in the country. You're not on it.
Michael builds → you send photo +$21,600/yr 1 hr your time $30/mo
How does this work?

When someone in West Chester, PA searches "therapist near me" or "LCSW near me," Psychology Today is almost always the first result. There are only about 12 LCSW listings in your area — that's low competition for a market this size.

I build the whole profile. All I need from you is a photo (any clear photo works — doesn't have to be professional) and a few sentences about your practice in your own words. I can write a draft bio for you to edit if that's easier. One new self-pay client covers 6 months of the $30 fee.

Estimate: +$21,600/year
Based on adding 5 private-pay sessions/week at $135/session. Most Psychology Today therapists in your area fill new client spots within 2–4 weeks of listing.
SAP evaluation services — the quiet money
You're certified. Nobody in Chester County is marketing this.
Michael sets up → you send one email +$14,400/yr 30 min your time Free
What is an SAP evaluation?

As a certified Substance Abuse Professional, you can conduct federally-required evaluations for commercial drivers and other DOT-regulated workers who test positive for drugs or alcohol. These aren't therapy sessions — they're evaluations. Each one pays $350–500, usually paid by the employer or out of pocket. No insurance involved.

Chester County has trucking, transit, and warehousing industries. There isn't a solo LCSW in the area visibly marketing SAP services. You have the certification. You just need to tell people.

I'd add a page to your site, list the service on Psychology Today, and draft a simple letter to 2–3 local companies. Your job: read the letter and send it from your own email. That's all.

Estimate: +$14,400/year
Based on 3 SAP evaluations/month at $400 each. These don't take therapy slots — they're separate appointments. No insurance, no EAP.
Free money — grants and programs for your practice
NHSC loan repayment — $30,000 to $55,000
Not a loan. Doesn't get repaid. For LCSWs in underserved areas.
One call — only you can make it $30K–$55K free One phone call
Tell me more about this

The National Health Service Corps gives $30,000–$55,000 to licensed clinical social workers working in underserved mental health areas — in exchange for a 2-year service commitment that you're already doing. Chester County qualifies as an underserved area. This money does not have to be repaid.

The application cycle just closed March 31, but the program runs multiple cycles and there are often extensions. The first step is one phone call to ask about the next window.

Phone: 1-800-221-9393. Tell them you're an LCSW in private practice in Chester County, PA and you want to know about the next application cycle. That's the whole call. I'll prepare the application once you have a date.

APF Direct Action Visionary Grant — up to $60,000
LGBTQ+-affirming, play therapy, community-focused. April 30 deadline.
Michael drafts → you review + submit Up to $60K 1 hr your time
Tell me more

The American Psychological Foundation gives grants up to $60,000 to mental health practitioners who serve underserved communities. LGBTQ+-affirming practice, play therapy, and community mental health are exactly what this grant targets. Your practice checks every box.

I write the entire application — your bio, practice description, and community impact statement. You read it, make sure it sounds like you, and submit it. That's your 1 hour. April 30 deadline.

Amber Grant — $10,000 monthly
Women-owned business grant. Short story about your practice. You qualify.
Michael applies → you approve $10K/month drawing 15 min/month
How does this work?

The Amber Grant gives $10,000 every month to one woman-owned business. The application is short — just a story about your business and why you do what you do. I write the submission every month. You spend 15 minutes reading it and approving it before I submit.

We apply every month. The more months we apply, the better the odds. It's not guaranteed — nothing is — but it costs you almost no time and there's real money on the table.

Bigger moves — only when and if you want them
Group therapy
Same hours. Six times the clients. You already have the right specialties.
Michael sets up → you run the group +$46,000/yr Setup + running groups Free
How does this work?

One group session is 90 minutes of your time. Six clients at $80 each = $480. That's more than four EAP sessions for the same block of time. Two groups per week through SimplePractice — which you already have — adds roughly $46,000 a year without adding a single new individual session.

You already have the specialties for it: DBT and mindfulness with adults, Play Therapy parent groups (the parents of kids you're already seeing), and LGBTQ+ processing groups. There's almost no solo LCSW offering any of these in West Chester right now.

I'd build the group page on your site, write the intake form, and handle all the setup. You run the group.

Estimate: +$46,080/year
2 groups/week × 6 clients × $80 × 48 weeks. Telehealth — no room needed. SimplePractice already supports group scheduling.
Rebuild your website
Free from me. $15/month hosting. No Squarespace limitations.
Michael builds it 5 questions from you ~$15/mo hosting
What's wrong with Squarespace?

Your Squarespace site looks clean and professional — you did a lot right. But Squarespace automatically loads code on every page that connects your site to Facebook's systems. You can't turn it off without leaving Squarespace. For most businesses that's fine. For a therapy practice where someone visits to see if you're the right fit for their trauma — it's not ideal.

A rebuilt site would have none of that, a HIPAA-compliant intake built in, your SimplePractice booking widget front and center, your LCSW credential visible everywhere, and proper Google visibility so people in West Chester can find you.

I'd build it as a gift — no charge. Hosting would cost you about $15/month. All I need from you is answers to five questions: your hours, your colors/feel preferences, a headshot, your social media handles, and whether you want to keep the current logo or redesign it.

No direct income number — but it's the foundation everything else sits on. A properly built site with your booking widget live, your LCSW visible, and your SAP services listed will outperform your current site on every option above.
Anything else on your mind
Questions, concerns, or things I didn't cover
If anything above confused you, worried you, or sparked a question — put it here. There's no wrong thing to say.

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